"An eye-opening new book" - The New York Times
Organisations centred around AI exhibit a novel operating structure, redefining how they generate, capture, disseminate, and deliver value.
Marco Iansiti and Karim R. Lakhani illustrate how restructuring the firm around data, analytics, and AI eliminates traditional scale, scope, and learning constraints that have limited business expansion for centuries. Research from Airbnb to Ant Financial, Microsoft to Amazon demonstrates that AI-driven processes are significantly more scalable than traditional ones, allow for massive scope expansion, enable companies to cross industry boundaries, and create potent learning opportunities to drive increasingly accurate, complex, and sophisticated predictions.
When traditional operating constraints are lifted, strategy transforms into an entirely new game whose rules and probable outcomes this book will clarify. Iansiti and Lakhani:
Provide a framework for reimagining business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analogue firms are reshaping competition, altering our economy's structure, and compelling conventional companies to redesign their operating models.
Discuss the opportunities and risks digital firms create
Describe the new challenges and responsibilities for both digital and traditional firm leaders
Packed with examples - including many from the most potent and innovative global, AI-driven competitors - and based on research in hundreds of firms across numerous sectors, this is your indispensable guide for rethinking how your firm competes and operates in the AI era.
