Unlock the secret to business success with creativity. However, even the most innovative organisations can quickly morph into a "giant hairball" - a complex, impenetrable knot of rules, traditions, and systems, all rooted in past successes, that inevitably pulls towards mediocrity. Gordon McKenzie, a thirty-year veteran at Hallmark Cards, spent a significant portion of his career inspiring his colleagues to break free from the shackles of Corporate Normalcy and ascend to orbit - a realm of dreaming, daring, and doing beyond the rigid confines of the administrative mindset. In his humorously profound book, vibrantly illustrated in full colour, he shares his professional evolution story and lessons on awakening and nurturing creative genius.
Initially self-published and already a business "cult classic", this empowering and entertaining exploration of the intersection between human creativity and the bottom line is now widely available. It's a must-read for any manager seeking fresh ways to invigorate employees and any professional aspiring to achieve their most self-expressive, creative, and fulfilling work.
